Everybody's Watching Online Video, According to Ipsos

The popularity of online video is moving beyond the early adopters and growing significantly among women and older consumers, reports a study from Ipsos Media released Monday.

The study found that about 54% of female Internet users ages 12 and up have streamed a video online in the past 30 days, up from 45% a year ago. That's an all-time high and nearly equal to the 58% of men who have streamed online video in the past month.

Ipsos also reported that 60% of adults 35 to 54 have recently streamed online video, up from 49% in late 2007.